SARAH A AMARTEIFIO

Adjoa Osei launched the 'Experimentally Classic' clothing line in July 2011. Entitled Adapt, it was a preview to the Autumn/Winter collection. The key focus of the both the collection and the brand is to enhance everyday pieces with African print, creating an ‘experimentally classic’ look for women who appreciate well placed accents of colour and detail without compromising on their simple, clean lined staples.

 

Adjoa Osei is not about seasonality, trend or shock factor but about intertwining signature West African print detail into the fabric of every day silhouettes making it accessible to everyone. Adjoa Osei is about timeless, ever wearable pieces so you won’t find any clichéd tributes to ‘tribal’ inspired clothing here. As the seasons change and garment trends evolve so will Adjoa Osei, creating limited handcrafted (in London), purposefully small collections, all carrying their signature print. You will know an Adjoa Osei garment when you see it.

 

Sarah-Alexis worked with Adjoa Osei during the development stage of the 'Experimentally Classic' line, consulting on production techniques and producing bespoke largely hand crafted samples. Later styling the Adjoa Osei runway show for the FAB magazine launch party and the Experimentally Classic pre AW11 campaign and lookbook.

 

Contains text  from https://www.notjustalabel.com/designer/adjoaosei